{"product_id":"9781668070901","title":"Last Call for Bud Light: The Fall and Future of America's Favorite Beer","description":"\u003cb\u003eThe astonishing inside story of how Bud Light lost its position as the most popular beer in the United States from a longtime Anheuser-Busch executive. \u003c\/b\u003e\u003cbr\u003e\u003cbr\u003eAnson Frericks, a former president at Anheuser-Busch—formerly the home of America’s most popular brewery—watched as the company unraveled at the hands of globe-trotting financiers and progressive middle management.\u003cbr\u003e \u003cbr\u003e Rather than pursue shareholder profits, Anheuser-Busch suddenly became focused on stakeholder capitalism and the vague mandates of environment, social, and governance (ESG). This ill-advised change cumulated in the shocking evaporation of $30 billion in market cap after releasing an advertising campaign starring political activist Dylan Mulvaney.\u003cbr\u003e \u003cbr\u003e Now, Anheuser-Busch’s evolution and its subsequent fallout is brought to light as never before with this ultimate insider’s look. Compelling, candid, and eye-opening, \u003ci\u003eLast Call for Bud Light\u003c\/i\u003e is the unforgettable story of the downfall and future of an American icon.","brand":"Threshold Editions","offers":[{"title":"Default Title","offer_id":42370269773885,"sku":"9781668070901","price":29.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/0838\/9949\/files\/9781668070901_p0.jpg?v=1771579255","url":"https:\/\/www.tatteredcover.mom\/products\/9781668070901","provider":"Tattered Cover","version":"1.0","type":"link"}