{"product_id":"9781324091127","title":"If Then: How the Simulmatics Corporation Invented the Future","description":"\u003cp\u003e\u003cstrong\u003eFrom the best-selling author of \u003cem\u003eThese Truths\u003c\/em\u003e, an \"exhilarating\" (\u003cem\u003eNew York Times Book Review\u003c\/em\u003e) account of the Cold War origins of our data-mad era.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eThe Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge-decades before Facebook, Amazon, and Cambridge Analytica. Although Silicon Valley likes to imagine that it has no past, the scientists of Simulmatics are almost undoubtedly the long-dead ancestors of Mark Zuckerberg and Elon Musk-or so argues Jill Lepore, distinguished Harvard historian and \u003cem\u003eNew Yorker\u003c\/em\u003e staff writer, in this \"hilarious, scathing, and sobering\" (David Runciman) account of the origins of predictive analytics and behavioral data science.\u003cp\u003e\u003c\/p\u003e","brand":"Liveright Publishing Corporation","offers":[{"title":"Default Title","offer_id":42370808643645,"sku":"9781324091127","price":17.95,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/0838\/9949\/files\/9781324091127_p0.jpg?v=1771569202","url":"https:\/\/www.tatteredcover.mom\/products\/9781324091127","provider":"Tattered Cover","version":"1.0","type":"link"}