{"product_id":"9781069339287","title":"Cheating Death: From Salesperson to Sales Practitioner, Making B2B Sales a Life of Meaning","description":"\u003cp\u003eThe world of B2B sales is changing-and fast. Automation is replacing traditional roles, industry challenges are more complex, and the old mindset of \"just close the sale\" is becoming obsolete. How can you future-proof your career?\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eBy becoming a \u003cstrong\u003eSales Practitioner\u003c\/strong\u003e.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn \u003cem\u003eCheating Death\u003c\/em\u003e, Robert Herbst, a sales veteran with over 35 years of experience developing salespeople, reveals how to become a professional who doesn't just sell products or services but finds and fixes customers' most daunting problems.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSales practitioners go beyond the transaction. They explore, diagnose, innovate, and create lasting value while creating a life of deep fulfillment. This book will teach you how to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eNavigate the biggest shift in B2B sales in decades.\u003c\/li\u003e\n\u003cli\u003eHarness the power of the ten essential questions that define the essence of who you are as a sales practitioner.\u003c\/li\u003e\n\u003cli\u003eEmbrace a mindset of curiosity, resilience, and service.\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eRob's journey from Xerox salesman to pioneer of the sales practitioner mindset is packed with lessons inspired by his love for personal growth and fascination with where sales needs to go.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cem\u003eCheating Death\u003c\/em\u003e will show you how to transform your career and join a new breed of sales practitioners.\u003c\/p\u003e","brand":"Spire Selling","offers":[{"title":"Default Title","offer_id":42662312476733,"sku":"9781069339287","price":17.99,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/0838\/9949\/files\/9781069339287_p0.jpg?v=1771586714","url":"https:\/\/www.tatteredcover.mom\/products\/9781069339287","provider":"Tattered Cover","version":"1.0","type":"link"}