{"product_id":"9780764370281","title":"Modeline of California: Pioneer of Modern Lighting","description":"\u003cstrong\u003eA detailed, never-before-told history of the Modeline Lamp Company, including photographs and exploring its designs, influence on modern lighting, and the stories behind its enduring legacy.\u003c\/strong\u003e\u003cbr\u003e \u003cbr\u003e Readers step into the captivating history of Modeline, the brand that revolutionized interior lighting with its stunning midcentury modern designs. Richly illustrated and captivatingly written, \u003cem\u003eModeline of California: Pioneer of Modern Lighting\u003c\/em\u003e unveils the yet-untold story of Bernie Roberts and his journey from a penniless machinist to the founder of a company that defined a generation of design. From its roots in postwar class struggle to its influence on modern marketing and celebrity culture, \u003cem\u003eModeline of California \u003c\/em\u003eis an indispensable resource for enthusiasts of architecture, interior design, and cultural history.\u003cbr\u003e \u003cbr\u003e This book covers the drama, creativity, and innovation that made Modeline a wellspring of influence, shaping both the modern design movement of the 1950s and today’s mainstream lighting trends.\u003cbr\u003e \u003cbr\u003e \u003cstrong\u003eKey Features\u003c\/strong\u003e:\u003cbr\u003e \u003cbr\u003e • \u003cstrong\u003eExclusive historical insights\u003c\/strong\u003e: Reveals the origins of modern lighting and Modeline’s role in defining midcentury modern design\u003cbr\u003e • \u003cstrong\u003eCelebrity connections\u003c\/strong\u003e: Readers learn of Modeline's influence on Hollywood set decorators, movie stars, and even Muhammad Ali’s connection to the end of Modeline’s reign\u003cbr\u003e • \u003cstrong\u003eOver 250 high-quality images\u003c\/strong\u003e: Features previously unreleased photos and designs showcasing Modeline’s unique syle\u003cbr\u003e • \u003cstrong\u003eCultural impact\u003c\/strong\u003e: Explores Modeline’s legacy in shaping the furniture and lighting industries\u003cbr\u003e • \u003cstrong\u003eFascinating narratives\u003c\/strong\u003e: Engaging stories of union clashes, Hollywood connections, and postwar innovation that still shapes the modern world in various domains\u003cbr\u003e • \u003cstrong\u003eAuthor's expertise\u003c\/strong\u003e: Written by the foremost authority on Modeline and midcentury modern lighting, who has spent years documenting the history shared by Modeline’s original families and designers\u003cbr\u003e \u003cbr\u003e A riveting volume that exhumes the legacy of Modeline and uncovers dramatic and pertinent history. Readers can discover why Modeline's timeless designs still captivate collectors and worldwide design enthusiasts today.","brand":"Schiffer Publishing, Ltd.","offers":[{"title":"Default Title","offer_id":42687460245565,"sku":"9780764370281","price":60.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0603\/0838\/9949\/files\/9780764370281_p0.jpg?v=1771575030","url":"https:\/\/www.tatteredcover.mom\/products\/9780764370281","provider":"Tattered Cover","version":"1.0","type":"link"}